Before they can answer Kevin’s deal, Lori Greiner drops out as well, as she doesn’t think it’s a good idea for her.īut Mark Cuban wants to make an offer, too. Kevin makes a surprise offer of $325,000 for a 20% stake in the company. Robert Herjavec, on the other hand, drops out due to the low equity percentage. On the back of these concerns, Katrina drops out of the deal due to the crowded market. It’s a competitive market, and their costs will only increase as sales fall off (once their competitors key in on the market or the fad ends). Kevin O’Leary is concerned, as he often is, about the product not being proprietary. They’d be the only toothpaste tablet company in the US doing this. Lindsay responds that they are looking into formulating an option with fluoride. She stopped using similar products in the past due to concerns from her dentist. Guest shark Katrina Lake loves the product but notes that this toothpaste doesn’t have fluoride. However, it’s the sales that lure the sharks in–they project $1.3 million in sales by the end of the year. They are also the only toothpaste tablet among their competitors that don’t contain palm oil. Bite Toothpaste also sells bamboo toothbrushes.įortunately, Bite Toothpaste has been helped along by going viral. They sell two flavors: mint, and mint with charcoal, and these flavors are made with natural peppermint oils. The toothpaste tablets are vegan, cruelty-free, and gluten-free. Tell me about that.Her solution? Natural toothpaste bits in recyclable bottles, which can be renewed on a subscription service. It was a serious hobby at that point, so I started selling on Etsy, hoping I could cover the cost of the machine over a few years.Īnd then you went on "Shark Tank," where you turned down offers from both Mark Cuban and Kevin O'Leary. I bought a tableting machine, a $1,000 investment. They would say, "This doesn't taste good," or, "This doesn't foam enough," or, "I put it in my mouth and I just instinctively ate it because it felt like candy." It was a challenge. My first customers were myself, my family, my friends. McCormick began pressing the toothpaste tablets herself at home and asking friends and coworkers to try them before she started selling them on Etsy. That's a whole different thing - it's an actual science. I started to buy all these raw ingredients and experiment with them at home until I was able to press a tablet. When you take out that stuff, you end up with something much more concentrated, without the chemicals and flavors and preservatives. People added glycerin and all these things not to benefit your teeth, but for a better customer experience.
#Bite toothpaste bits linkedin tv
I think it was the TV producer in me: Once I scratched the surface, I had to know everything. I started talking to dentists and digging into what toothpaste is, why we need it, what it's doing to your teeth. How did you actually start making the toothpaste tablets? (Editor's note: Toothpaste tubes are difficult to recycle because they contain mixed materials, usually metal and plastic, although some manufacturers have begun introducing recyclable tubes.) Over a billion toothpaste tubes are thrown out every year, which is the equivalent of the Empire State Building 50 times over. But it was through having to throw out those little ones back to back that I was like, wow, this is a really solid piece of plastic.Ĭan eliminating that waste really make a big difference?Įveryone has to brush their teeth. When you throw out that big tube every two or three months, you don't think about how it really does add up.
It's something that's so innocuous in your life, right? You use it everyday, twice a day, and it's not something you question. I try my best to avoid plastic, but I'll be honest, I've never really thought about toothpaste tubes. The water activates a foaming agent to mimic the feel of toothpaste. So how do they work? Just pop one in your mouth, bite down and then brush with water. The toothpaste bits come in recyclable and reusable glass jars, and no plastic packaging is used. And I was like, OK, I need to come up with a solution, because I'm creating all this plastic waste, and this is not something that I want to be a part of. But I kept throwing out these little toothpaste tubes. I had figured out (refillable containers) for everything else - my shampoo, my conditioner, my face wash. When you're on TV shows, a lot of the time you're only in a place for a few days. That's when I came up with the idea for Bite. I got my first job as a producer and I was traveling all over the place. I was 29 years old and working with 21- and 22-year-olds, but that's how I wanted to get my foot in the door.
0 kommentar(er)
